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It's your story. We fly it home
Business Services
You have many options for who you choose to do your marketing, but only one in northern Wisconsin offers you a full spectrum of marketing campaigns intertwined with public relations strategies. BlueJay offers varied marketing plans while also offering business writing and editorial services.
As a full service agency, we offer everything your business requires for marketing, promotions, advertising and business writing under one umbrella. BlueJay is made up of a group of skilled individuals specialized in different areas of marketing. We offer comprehensive strategies and solutions custom-fit to your business from start to finish. And the best part, we offer our services a la carte or bundled, so you choose the campaigns you feel best will serve your business. BlueJay will first analyze your business, do the research and then present to you our best plan with cost effectiveness in mind, and in the end, you choose.
BlueJay never has tunnel vision when it comes to our campaigns. We use multi-channels, leveraging social platforms and traditional avenues that develop a personalized package that will directly address your business goals and we make it our mission to effectively reach your target audience. BlueJay considers your budget, goals and brand development when we present a plan to you.
Within these pages you’ll find details on all of our marketing channels and we believe in being upfront, so we’ve listed our baseline prices for these channels. We’re confident in our full service marketing campaigns and what we can do for the future of your business. Whether you’re simply looking to promote an upcoming event, or build a long-term partnership, give BlueJay the green light to insure your future success!
Here are links to each Marketing Campaign and/or Channels, our A La Carte Menu / Package Bundles. Each link will provide you detailed information on how we implement these campaigns, whether they are right for your business, expected outcomes and the price per option. Discounts are offered depending on the size of any Bundle. Scroll down the page to view our current portfolio of satisfied clientele right here in northern Wisconsin!
Brand Development
Brand Management
Website Development
Social Media Management
SEO & PPC Services
Email Marketing Management
Traditional Print Advertising
Experiential Marketing
Videography & Broadcast Distribution
Public Relations
Business Writing
Influencer Marketing
Packaging Design Services
Editorial Services
Publishing
It's your story. We fly it home.
Blog Development
Blogging, or writing short entries on a website, can allow you to offer opinions, share ideas, or do independent reporting, but most importantly, blogging can help writers have conversations with readers, or better yet, businesses have conversations with their customers. Blogs can be a forum for writers to get feedback on half–formed ideas and emerging stances, and through comments, readers can talk with and back to writers and build communities.
Videography
Video content is not a tool novice video enthusiasts can accomplish to communicate your intended message to your audience. Quality should be of highest priority. Whether it be a company video, vlog, customer, employee or client interview, as well as webinars, presentations, animations, or testimonials pre-production, lighting, sound and video quality will enhance your business prestige and solidify the quality products and services your company or business offers.
Social Media
PR and social media are based on communication but social media, with its real-time messaging, amplifies your message, allowing PR and digital advertising to be stronger and more impactful. Content published via social post, news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media.
Email Management
A newsletter is a cost-effective medium for maintaining regular contact with your customers and community and creating awareness. Newsletter content builds a broader picture. Build public relations by promoting events, communicating, sharing information, advertising your business. This is a great low-cost method of communication.
Brand Development
Defining how customers perceive your brand in the market begins with extensive brand messaging. This is brand identity design, executed by creating a cohesive message that ties together your businesses values (the culture) with the tangibles; signage, business cards, uniforms, menus, shopping bags, vehicle decals and more, and together delivers a message communicating your unique value to your ideal consumer. Ultimately, this messaging, will resonate with your target audience and separate you from your competitors.
Traditional Print Ads
Traditional print marketing helps your business establish credibility within your local region at a low-cost effective way of mass communication. Hard copy delivery of your message is easier for most customers to process, and with its sensory experience proves traditional print is still an effective marketing tool.
Experiential Marketing
When promoting your business some of the latest trends involve live events, trade shows, and conferences to personally interact with your customers and draw attention to your brand and service. Here at BlueJay, we will work with you to create a live event that best suits your business and promote the specific needs of your your target audience. Through market research we will determine how best to interact with your audience with a live promotional event.
Business Writing
Business writing is a type of writing that is used in a professional setting. It is a purposeful piece of writing that conveys relevant information to the reader in a clear, concise, and effective manner. It includes client proposals, reports, memos, emails, and notices. Proficiency in business writing is a critical aspect of effective communication in the workplace.
Broadcast Distribution
Research indicates video content used as a key element of your businesses marketing campaign yields an 88% Return on Investment (ROI) and that percentage is growing exponentially. This type of content also helps boost your conversion rates on your landing pages, not to mention, holds visitor engagement increasing their time on your site learning more about your business and services which will convert your visitors into customers.
Website Development
Your website is your Company's first impression. A great website is important because a bad website or no website can have a lasting negative impact. A professional, polished looking website that functions easily and offers visitors easy navigation, strong photo images, professional quality content and an overall experience that engages and informs them enough for them to want to do business with you is key.
SEO & PPC Services
In a perfect world, both Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns would be utilized as they support each other synergistically. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts, but we also believe in our ability to drive organic traffic to your website through a great SEO campaign.
Brand Management
First, we can assist you with development of your brand identity. Once we design your brand, or you currently have one, BlueJay then puts together a brand management plan using our various marketing channels that will work specifically for your company based on the brand identity. We have several Bundled Plans that may work for your company, and if not, an A La Carte plan may be a better option chosen from our broad menu of marketing channels.
Publishing
We specialize in publishing of printed newspapers and newsletters for your business, organization, community or tribe. We not only get your product published and on newsstands via our delivery and distribution system here, but we can also produce your product from start to finish, which includes the gathering and producing of all content under your direction.
Influencer Marketing
An individual who has a large social media following is a great prospect to use that following to endorse your busines product and promote. These individuals who have a dedicated social media following are sometimes included in your marketing campaign because their followers view them as experts within their niche and already trust them. When your business is teamed with the relevant influencer your brand awareness can grow exponentially.
Editorial Services
Editorial Services include many moving parts, but there are three parts most commonly used. They include proofreading, copy editing, and content editing. Proofreading focuses on surface errors, spelling mistakes while copy editing entails reviewing and correcting text on a deeper level. And content editing includes copy editing along with more advanced tasks, technical editing tackles the content of the text rather than its form.
Public Relations
The Princeton Review notes that: “A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation … They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.”
LCO Tribe
For the LCO Tribe, BlueJay Media created and maintains their Tribal website at LCOTribe.com as well as publishes a weekly online newsletter and weekly printed newspaper. BlueJay Media also administers the Tribe's Facebook page and uses a Facebook Group Page to also promote Tribal News and Events.
El Charro Mexican Restaurant & Bar
El Charro Mexican Restaurant & Bar is a full service bar and restaurant serving authentic Mexican cuisine in Ashland, WI. Blue Jay designed their website prior to their launch in October 2020 and manages their social media pages as well.
El Charro Mexican Restaurant & Bar
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My Bella Capri
Women's
Boutique
My Bella Capri Boutique is a trendy and fashionable women's boutique on Main Street in Rice Lake, WI with the tagline uniquely, divinely you. The clothing shop also has a online store at mybellacapri.com. Blue Jay designed their website in late 2021 and does all their marketing and brand management.
La Tequila Mexican Restaurant & Bar
La Tequila Mexican Restaurant & Bar is a full service bar and restaurant serving authentic Mexican cuisine in Hayward, WI. Blue Jay designed their website in late 2019 and manages their social media pages as well.
Coming Soon Legends of the North Golf Tournaments
El Charro Mexican Restaurant & Bar is a full service bar and restaurant serving authentic Mexican cuisine in Ashland, WI. Blue Jay designed their website prior to their launch in October 2020 and manages their social media pages as well.
Legends of the North Golf Tournaments website is currently under construction.
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