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The Foundation of Our Marketing Plan

Once you are retained as a valuable client of BlueJay, we begin with the essentials because your business marketing strategy has to begin by building a marketing foundation. These essentials we offer only to our long-term clients begins with four services we do for you absolutely free! Once you have a website, whether we build it for you, or you already have one, we begin by building your Google My Business Profile, then we set up Google Alerts to monitor every mention of your name on the world wide web. Next, we set up a flurry of reviews and feedbacks to get your name out there. Finally, we establish backlinks to your site to help your business be found as this helps with Google establish you in their search engine. And of course, for our valued clients, BlueJay tracks the analytics of the marketing campaign.
Google My Business
One of the most important tools every business should be using is Google My Business. This extremely valuable platform is the first step in our marketing strategy for your business if you’re not already registered. GMB is by far the most readily available way for businesses to communicate information to their target audience as well as a tool to boost your local SEO.
 
It’s extremely important to get your business in front of the right set of eyes and using GMB correctly can put your website right where you need to be far more effectively than all Social Media sites. Furthermore, research has shown the average GMB profile receives 59 actions from their listing each month with 56% visiting websites, while an astounding nearly half show high user intent at 24% actually calling your business putting them in direct contact with your staff and 20% using GMB for directions to your business.
 
This service is only available for our brick-and-mortar clients as Google only allows this listing for businesses with physical addresses.
 
Making sure your business is listed with Google My Business is just part of our overall marketing strategy and we don’t charge for this service. When you retain BlueJay to share your story with the world, no matter the campaigns you choose, we incorporate GMB into the package. Our goal is to make sure you get conversions and sales and using GMB is a great way to increase your visibility across Google services, which means information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.
Google Alerts
Reputation is everything for any business owner. Your brand is the heart and soul of your business and protecting that is something we take very serious for our clients. Our next step in building the foundation is to set up Google Alerts so we can monitor you and your business name continuously and respond immediately and appropriately. 

Google Alerts are a free notification service provided by Google that sends us an email every time you or your business is mentioned anywhere in the world at any time. We instantly know how your business is being received. If you should have an unsatisfied customer out there, we can respond and work to correct the situation. We give you this piece of mind so that you can relax and focus on the important day to day of running your business.
 
Consider the following ways alerts can be used to benefit your firm:
  • Information About the Business: To know whenever the company's name is mentioned and by what site.
  • Information About the Product(s): Stay aware of what is said about the company's product(s), and by whom.
  • Mentions of Company Executives: Executives' reputations can affect the reputation of the organization so its good to know when new content mentions them.
  • Awareness of Customer Activities: Using alerts to stay on top of developments at a customer helps a business be proactive in supporting the customer and avoiding surprises.
  • Watching Competitors: Receive information about competitor activities and new developments.
  • Following Influencers: What key figures in an ecommerce business's field are saying is valuable for identifying trends early.
  • Stay Up to Date on Industry Developments and Technologies: Keep an eye on what is new in the market and what technologies are evolving. Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments.
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Your brand is extremely important to growing your business and your brand is not only your company itself, but it's also you and your image. We make it our mission to protect everything about your brand so that everything else in the marketing strategy falls neatly into place.

 

Making sure you are aware of any negative situations involving your business is just part of our overall marketing strategy and we don’t charge for this service. When you retain BlueJay to share your story with the world, no matter the campaigns you choose, we incorporate monitoring Google Alerts into the package. Our goal is to make sure your business continues to grow the way you have envisioned it and Google Alerts is great way to protect that growth. 

Reviews and Feedback
The next step in building your brand's reputation is to garner reviews and feedback, not only on your website, but other specific review-based sites like Yelp and FourSquare. Online reviews have increasingly become the front to your digital reputation. Reviews help you get noticed, lead to more sales, improve search engine rankings, inform your business, and convince customers to pick up the phone and call you. At BlueJay, early on in the development of your company's foundation, we set out to build you a steady flow of positive reviews and feedbacks. 

In certain instances, reviews are not needed directly on your website and should be focused more on specific sites where your audience may be, such as social media.

We use a combination of different strategies to build up your reviews beginning with simply asking for them. And, when the positive reviews come in, we won't hesitate to help your business grow by highlighting those glowing mentions of you, your staff and your business!

Statistics show that over 90% of shoppers before making a purchase will read at least one review of the site they plan to purchase from. More importantly, 94% of online shoppers said they have refused to purchase from a site after reading a negative review. This can be very damaging to your growth and your branding. 

Here are some reasons why reviews should be taken seriously in developing your brand:
  • Social Proof Drives Purchases: Online reviews are the biggest source of proof and a huge driver of sales.
  • Increase Visibility: All the main sites like Google and Facebook use reviews as a way to increase the content machine which increases your favorability through their search algorithms.
  • Positive Reviews Builds Trust: The more the stars, the more trustworthy you become to the general public. 
  • Positive Reviews Builds Conversation: When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisord, and then Google collects this data, which helps spread your brand.
  • Helps Customers Make Decisions: In today's modern digital world, potential shoppers turn to Google, and other information sharing sites to make their decisions more than they turn to their own family and friends.
  • Gives You an Open Line to Your Customers: Anytime customers leave a review, they expect a response and this opportunity gives you a chance to rectify a poor review showing you care, improve on your customer service, or your promotions, reinforce positive reviews with a thanks, and gives you a way to put a face on your brand.

Establishing a positive presence on the web is another step in the foundation and we don't charge for this service either. When you retain a BlueJay bundled package of marketing options, you receive more than what you pay for. 
Backlinks
Finally, the fourth part of the foundation building essentials to kicking off the ultimate marketing package for you is the building of backlinks from other websites into yours. Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content, basically stating "This content is valuable, credible and useful."
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page and the more of these "votes" you have, the higher you will rank in Google and other search engines. Pages with a high number of backlinks tend to have high organic search engine rankings.
Although we may build a number of backlinks, we also strive to build quality backlinks from authoritative sites. This is difficult to achieve, but so worth it when we succeed. Google may give the ranking power of one authoritative site equivalent to 1,000 small sites. We make it our mission throughout the marketing campaign to always remain focused on this mission.
Google has confirmed that despite making thousands of changes to their algorithms over the years, backlinks still remain one of the top search engine ranking factors, thus, a reason why we at BlueJay put this right in the original planning for your foundation to building the growth of your brand. We don't charge for this service and it is what we call the Essentials for your marketing campaign - Google My Business, Google Alerts, Reviews and finally, Backlinks!
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