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Non-Traditional Campaigns

When promoting your business some of the latest trends involve live events, trade shows, and conferences to personally interact with your customers and draw attention to your brand and service. Here at BlueJay, we will work with you to create a live event that best suits your business and promote the specific needs of your your target audience. Through market research we will determine how best to interact with your audience with a live promotional event. Also, we can do the market research for your business and create the most compatible concept to make your interactive live event a success.

 
Experential Marketing
When promoting your business some of the latest trends involve live events, trade shows, and conferences to personally interact with your customers and draw attention to your brand and service. Here at BlueJay, we will work with you to create a live event that best suits your business and promote the specific needs of your your target audience. Through market research we will determine how best to interact with your audience with a live promotional event. Also, we can do the market research for your business and create the most compatible concept to make your interactive live event a success.
Influencer Marketing
An individual who has a large social media following is a great prospect to use that following to endorse your busines product and promote. These individuals who have a dedicated social media following are sometimes included in your marketing campaign because their followers view them as experts within their niche and already trust them. When your business is teamed with the relevant influencer your brand awareness can grow exponentially.
Brand Ambassadors
Reputation and popularity can help determine a company's success. Credible and authentic advocates are a popular way to help this marketing concept come to fruition. A brand ambassador is used in marketing your business to bring your products, messaging, and brand image to your local community by creating buzz on social media and interpersonal skills to influence awareness. Personal referrals from your ambassadors will resonate better with your audience than direct news from other avenues. Having a person who represents and advertises your company is the embodiment of your corporate identity through their words and actions. This is done both online and offline when marketed correctly through various channels.
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