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Professional photography with high quality images captured with an artistic eye can persuade potential clients into becoming faithful paying customers. The use of proper lighting and post processing photos help convey emotion, thought, and meaning of the intended message the edited photo is communicating to your audience. Photographs encourage engagement and a call-to-action for your customers. This positive representation of your product or services is critical to marketing success.
Using original photographs for your businesses marketing rather than stock images can increase conversions by as much as 35%. It will also help establish your unique brand identity, build trust, and make your potential customers more likely to become a paying client.
Placing original photographs on your website is likely to receive 90% more traffic than a website without photographs. The use of descriptive alt tags with your photographs will increase search engine optimization (SEO) value because it will help them understand what your website relates to.
A form of commercial photography, product photography when done professionally, accurately captures your products in the most appealing way. This is especially important for e-commerce because it influences your customers to decide if your product is right for them which can convert it into a sale. The ultimate goal is to present your product accurately and without distortion while representing its qualities and unique features.
This is best accomplished when captured by a professional photographer with equipment designed for this purpose. While photos may look good when captured with a mobile phone, a DSLR camera with high-resolution, high-speed lenses, professional lighting set-ups, and art design, and photo editing in a professional software program will showcase your products to the consumer in the best possible way for them to buy from your business.
Think of your corporate photo headshots as the window as to which your potential clients scrutinize your business. Potential customers who are unfamiliar with your brand will form an impression of your company and employees based on these photographs either viewed online at your website or in your waiting and reception area at your business location. Headshots captured by a professional photographer with the proper equipment will enable your business to forge a strong brand identity, build your company visual story, and execute consistent image branding strategies.
Postproduction photo editing and retouching will portray your corporate headshots in the most consistent brand images possible. We retouch so the photo will focus on the subject, your employees. However, we make sure to retain the small details that we capture to define your brand.
Social Media Content
The significance of professional photography on your social media sites will help you quickly grow your marketing presence for your business. When potential customers are scrolling through their social network feeds high quality photography is one of the best ways for your product to catch their eye. This will strengthen your brand identity online and tie your images across platforms.
Using photos of your business promotes better customer engagement. High-quality images shared on your profile will give followers all the visual details of what your offer as well as growing the number of followers you have. This will pique consumer interest and help convince them to click, browse, and buy. The positive influence of quality content affects your entire marketing strategy.
A planned and stylized shoot for your businesses incorporated with lifestyle photography and mixed with natural photos of your employees working, and slightly posed shots will communicate to your audience that certain operations take place within a specific workspace or environment. These types of photographs help engage your customers and make your business memorable.
By editing and compositing these photographs to include special effects, graphics, or text to convey your intended marketing message your audience will comprehend the message we set out to achieve to grow your business and convert visitors into faithful patrons.
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