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  • Writer's pictureJoe N Jill Morey

Main Reasons for Use of Meta Data and SEO

Updated: Jun 22, 2022

Here are Some BlueJay Media & Marketing tricks to using Meta Data and SEO in Marketing!

Use of Meta Data and SEO

It's the worst to waste time! Things that were once a ranking criteria no longer play a role in how search engines rank your webpage, which is one of the more unpleasant aspects of SEO. One of these factors is meta descriptions. Google has indicated that meta descriptions are not taken into account in their algorithm. To put it another way, they have no bearing on rankings. So, why waste your time generating meta descriptions for each page of your website? Because they provide value to the consumer's experience and can help generate more clicks. Continue reading to learn why you should use strong meta descriptions throughout your website, as well as a few marketing agency secrets.

What are Meta Descriptions and How Do I Use Them?

The sentence or two underneath a search result on the search engine result page is known as a meta description (SERP). The title of the webpage, the URL of the webpage, and the meta description are the three pieces that make up a search result. If you don't write your own meta description, Google will generate one for you. The goal of the meta description is to give the reader enough information about your webpage's content to persuade them to click on your result and visit your site. Here's a Google search result:

What is the best way to write a good Meta Description?

It's not difficult to write a nice meta description. It's easy to do so if you have a thorough understanding of both your business and your clients. Let's take a look at five meta description agency secrets:

It should not exceed 160 characters in length. When delivering meta descriptions, Google presently displays roughly 160 characters, so keep yours within that restriction. Keep in mind that this figure has varied in the past and that you should keep a watch on it.

It should explain what your website is about to the reader. The more accurately your meta description describes what the reader is looking for, the more likely they are to click on your search result.

It should include a strong call to action (CTA). You should invite the reader to choose your result once you've explained what your webpage is about. It's astonishing how much more likely a reader is to do what the writer wants them to do when the writer expresses their expectations clearly.

It should include your website's keyword. Every webpage should have a keyword that you want to rank for, and that term should be included in the meta description.

It should be one of a kind. No matter how similar you think the pages are, don't use the same meta description for them. Change things up, publish new content, and find new ways to captivate the reader.

Do Meta Descriptions Have an Impact on SEO?

We say yes, despite what Google says! While they do not officially factor into Google's algorithm, they do have the ability to change one parameter that Google does take into account. The click-through rate is the measure in question (CTR). When a reader sees a well-written meta description, it may be the deciding factor in their decision to choose your result above the others. The more times your ads are clicked in comparison to how many times they are presented, the higher your CTR will be. A higher CTR shows Google that visitors are interested enough in your content to click through to your page. Obviously, other metrics are taken into account by Google's algorithms, but CTR is one that meta descriptions may directly influence.

What are the Benefits of Meta Descriptions?

Finally, meta descriptions are an essential component of every website. Even though they aren't part of Google's algorithm, they can benefit your SEO. They might tempt the reader to prefer your search result over the others by providing additional information about the webpage. The larger the percentage of individuals that click on your search result when it is displayed, the better your CTR, which is taken into account by Google's algorithm. For each page on your website, we strongly advise you to develop a distinctive and unique meta description. Starting with your most significant pages, such as your homepage, isn't a bad idea.


Metadata is a term you've certainly heard before, but what exactly does it mean? The short answer is that the money is in the details.

Metadata is an essential aspect of practically everything we do on a daily basis, and it's your SEO gold mine of information that defines other data. It's used to describe data in papers, films, photos, and web pages, among other things.

For example, metadata information may be included in a video clip captured with your mobile device, such as the file's name, the date it was made, the file's size, resolution, video duration, and more.

Basics of Search Engine Optimization (SEO)

Metadata is important in digital marketing because it helps organize and display content so that your marketing efforts can be as effective as possible. This information also improves the visibility of your brand and makes your material more searchable on the internet.

So, let's dig a little more into what metadata is and how you can use it to promote your company.

Why Should Marketers Care About Metadata?

Meta data's existence on the web and in digital marketing has become a valuable asset for marketers for a variety of reasons. This data aids in the creation of a bond between a brand and its target audience, as well as making web material more searchable and accessible. Metadata, when implemented correctly, can enhance web page click-through rates and content engagement.

What Is It Used For On The Internet?

Marketers can organize metadata online in a variety of ways to maximize content reach. The most crucial component of metadata is its application to your website. This is where it's crucial to make sure that material is well-organized and stated, since this will help your site's discoverability.

How to Get Your Website on Google's First Page

The usage of appropriate keywords in metadata information such as site copy, title tags, descriptions, photos, and other media all contribute to the searchability of your website.

SEO And Metadata

Because metadata is displayed in Google's search engine results page, it has a significant impact on SEO (SERP). You may boost the quantity of traffic to your site by optimizing your metadata to be both keyword rich and conversion orientated.

One objective here at BlueJay Media & Marketing is to make sure that your target term is in the page URL, Title Tag, Meta Description, and H1. While you should avoid keyword stuffing, you should make an attempt to incorporate it naturally.

The URL of your page, the Title Tag, and the H1 are all criteria that have a direct impact on rankings. While the meta description isn't a direct ranking criteria, it does have an impact on your click through rate, which in turn has an impact on ranks. This is why, in our meta descriptions, we always make an attempt to include the keyword as well as a powerful CTA.

Social Media And Metadata

Meta data is also important in social media marketing, but it's a technique that many marketers miss, and it might cost you a lot of money in terms of content engagement. By clearly arranging metadata on your social media pages, you can make your material as inviting and visually appealing to your audience as possible, which can lead to more interaction and shares.

How SEO Affects Other Digital Marketing Channels

Increased engagement on social postings is critical for improving your brand's visibility in search engine results, so make your posts visually appealing and useful. Before publishing material, several social platforms make it simple to add or change information. Facebook, on the other hand, recently updated this feature, making it impossible to change metadata (title, description, and image) when sharing a link.

Because most social media platforms like to follow Facebook's lead, it's critical to ensure that existing metadata is compelling enough that unique social platform updates aren't required.

In Closing

It's critical to pay attention to the intricacies that make up meta data if you want your content to receive the most bang for its buck. This information should be written clearly and properly, include keywords when and where appropriate, and be captivating enough to entice readers to read on. The more you pay attention to these details, the more likely you are to rank and share your material successfully.

A full-service marketing agency can provide you with the right tools to break the mold and that's what BlueJay Media & Marketing provides; custom strategy, channel knowledge, and perfect execution will help your brand stand out.

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