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  • Writer's pictureJoe N Jill Morey

Welcome To BlueJay Media & Marketing

Updated: Jun 15, 2022

Rice Lake's only full-service marketing agency

The BlueJay Media & Marketing Story

First, let me introduce myself as the owner of BlueJay Media & Marketing. My name is Joe Morey (pictured above right) and I am a lifelong resident of the Hayward/Rice Lake region graduating Hayward High School in 1990. My wife Jill and I have raised our family of four children in the area, with all four of them currently students in the Birchwood School District.

Why BlueJay Media & Marketing? Since the late 90's I have been covering the news and PR for the Lac Courte Oreilles Tribe where I am a member. Over the past five years I have been the Tribe's Public Relations Director and News Editor. Also over those past few years I have been doing marketing for several businesses as my side hustle and had been planning to eventually open a full-service agency to the public. When my wife decided to open a women's boutique on Main Street Rice Lake in early 2022, there was an open space for lease right next door, so naturally, I decided the time was right and so it began...

Why am I so confident that you'll be 100% satisfied with the marketing strategies BlueJay implements for your business? Because, over the past 25 years I've experienced business on both sides of the fence. I've been in marketing and public relations over the course of that entire quarter century, and I've owned a handful of businesses through that time as well. Those businesses have included a video store (way, way back), a tavern, a retail shop and a pizza restaurant. This unique experience to be able to swing on both sides of the marketing pendulum has provided me valuable insight to what you, as a business owner, need for the right advertising at the best cost, and as the marketing agency, how to give the business owner the best bang for your buck! And the best part... I have a great crew working right along side of me who have many of the same experiences and other specific experiences that I may lack. Two of them include Sean and Erin (pictured above with me). Together, our goal is to work tirelessly for you! From an early age I remember writing short stories and even though some of those stories written by a 10-year old may have not made the most sense, they sure did to me, especially my favorites about a 10-year old boy and his best friend, Olly the Dinosaur. I knew back then growing up, storytelling is what I wanted to do and I've continued doing that throughout my life, especially as a news writer and editor working for the Lac Courte Oreilles Community over the past 25 years. Now, by creating BlueJay, I want to share your story. I'm sure it's a wonderful story and BlueJay is ready to fly it home!

We are Bluejay Media & Marketing

We take pride in establishing brands at BlueJay Media & Marketing,, by taking your vision for your business and helping it realize its full potential through any and all of our marketing platforms and public relations techniques.

Marketing now is significantly more complicated than it was 20 years ago. Year after year, the digital world evolves at a breakneck speed. Any business owner who is unfamiliar with the new digital environment risks being left behind by technological advancements and changing customer preferences. It's critical to retain your focus on sales as a business owner, and in today's digital environment, it's easy to lose sight of that goal while attempting to keep up. This is where BlueJay enters the picture. We can help you save time and money while strengthening your brand. You concentrate on your work. We concentrate on marketing. It's your story to tell. We fly it home.

You have a product or service to sell as a business owner, and it isn't going to sell itself. Whether you're online or offline, you need to be found. Everything begins with marketing, and we're here to assist you in telling your story. It's all about making a good first impression and sticking out from the crowd. It's a crowded market, and BlueJay will provide you the appropriate set of wings to fly your narrative home with all of the marketing channels and campaigns we offer.

Our campaigns are listed below in packaged bundles to meet your business's demands. Each campaign has its own set of goals.

Our Packaged Plans

Here's a brief summary of what we do, followed by pricing based on the size of your organization and the number of people you want to target. We now include The Essentials and track metrics with every Bundled Plan!

The commencement of our marketing engagement begins with a discussion of your company's needs, marketing goals, target audience, and budget. Then, as a starting point, our team creates a plan that we will work together to turn into the best marketing campaign for your company. We'll recommend the channels we think will work best for you, and you'll have to approve them before they go live!

The Bronze 3-Point Plan

Our 3-Point Bronze Plan is a straightforward but powerful strategy. This package allows you to select three marketing channels from a menu of five options. If you don't already have one, any of our strategies will be more effective once we create one for you. For additional information about our pricing and alternatives, go to the Website Development page.

Website Management: Throughout the month, we will administer your website, making daily page updates with any content you submit or request. If your website was built by us, this will include up to three new page developments per month.

Content & SEO (PPC): For more information on what we can do for you, go to these two pages: SEO & PPC and Content/Editorial Writing. In brief, we work on your Search Engine Optimization every day, either organically or through PPC (at an additional expense to you) and content writing.

Visit our Social Media web page for additional information about this plan, but in brief, we publish as often as is necessary on any platforms chosen for your business. This could range from a weekly post on Facebook and Instagram to daily posts on five different sites.

Blog Management: Managing a blog is akin to managing a website, which we can also build for you. For additional information about blog development and maintenance, go to the Blog Development page. We can upload all of your material and develop SEO and a following for it. We can also write a blog for you based on your vision under Content/Editorial Writing. There will be an additional charge if you submit more than one weekly entry.

Email Management: For more information on what we can do for you with this package, go to the Email Management page. In essence, we will construct a weekly email plan for you based on your content and work to grow your audience every day. At an additional expense, we can run a more frequent email campaign and produce your content.


Depending on the frequency of some posts or writings, you may incur additional costs if you approve them.

715-558-5612 is the number to dial right now.

The Silver 5-Point Plan

Our Premium Digital Media marketing plan is the 5-Point Silver Plan. This strategy covers all of the basics in the digital media landscape. The 5-Point Bronze Plan includes all five campaigns indicated above in the Al La Carte menu.


The 7-Point Gold Plan

Digital and traditional marketing are combined in our 7-Point GOLD Plan. This plan includes the 5-Point Silver Plan's five marketing channels as well as a choice of two Traditional Platforms from the Al La Carte Menu of four options below.

Media Buying: Normally, we charge 15% on top of costs for media buying, but with this plan, there are no additional costs for any media ads we place on your behalf. For considerably larger ad campaigns, such as TV, radio, billboards, and newspapers, there is a limit based on frequency and volume.

Print Purchasing: We will have your promotional materials printed under this plan. For additional information, go to our Traditional Print page. To summarize, we offer a wide range of print materials that we may produce for you to supplement your marketing initiatives.

Video Distribution: For additional information on this plan, visit our Videography page, but in brief, we post your already-made videos as often as necessary on any platforms chosen for your business. YouTube, Vimeo, Rumble, and other social media channels are included. We can also make any type of video for an additional fee.

Under our Editorial Writing programs, we may write press releases, company-wide announcements, website material, blog articles, and much more. We will write up to two articles or posts for you under this plan, and any more writings may entail additional charges.


Depending on the frequency of some ads, you may incur additional costs if you approve them.

715-558-5612 is the number to dial right now.

The 10-Point Platinum Plan

Our Ultimate Digital and Traditional Marketing Plan is the 10-Point Platinum Plan. This strategy combines practically all of the marketing methods that BlueJay Media & Marketing use. All nine campaigns stated above in the Al La Carte menus, as well as our Brand Ambassador and Influencer Marketing strategies, are included in the plan. We will discover an Influencer in your field to undertake affiliate marketing on your behalf, as well as other brand ambassadors, under this plan. There could be an additional fee for the Influencer, as well as a product exchange for the Brand Ambassadors.


Depending on the frequency of some ads, you may be charged an additional fee if you approve them.

715-558-5612 is the number to dial right now.

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