The Princeton Review notes that: “A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation … They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.”

 

Our tools include the following:

 

• Write and distribute press releases

• Speech & news writing

• Create newsletter publications

• Create and execute special events designed for public outreach and media relations

• Create and distribute video

• Expansion of business contacts via personal networking or attendance and sponsoring at events

• Writing and blogging for the web (internal or external sites)

• Crisis public relations strategies

• Social media promotions and responses to negative opinions online