Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Because of this widespread use throughout the world and ease of access due to smart phones and the like, social media platforms are one of the most effective marketing tools for your business today. Offering multiple channels to reach your audience and promote your business, when marketed correctly, it can create devoted brand advocates, drive leads and sales, and generate unprecedented success for your business.
With a well thought out marketing campaign incorporated with the channels and platforms we construct for your business brand, the more engaged your potential
customers will become and help you achieve your marketing goals specifically built for your business needs. When we create your social media channels our goal is to humanize your business, drive traffic, increase brand
awareness, and build relationships with your customers.
Through research, we gain knowledge of your audience and distinguish what platforms they use most, when they go on them, what content they like, and who else they’re following. We determine the message you want to convey to your audience which is where your brand identity that we create at the start of your marketing plan is strengthened and create a content strategy so you will have a consistent voice across every channel throughout your campaign.
One could argue that Instagram is unlike any other social media platform. The platform is nearly exclusively based on sharing photos and videos rather than words. This visual twist is one of the reasons Instagram has grown into the cultural behemoth it is today — "Instagramming" is now a verb.
Instagram, which was purchased by Facebook in 2012 and has over a billion registered accounts, has become a part of daily life. From tiny businesses to large corporations, news organizations to cultural institutions, celebrities, photographers, and artists, not to mention the cottage industry of influencers that has sprung up in its wake, it appears that everyone is on Instagram these days.
Facebook's tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that's helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand
Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.
One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers.
With over 1 billion users, TikTok has quickly become one of the most popular social media sites in the world. With numbers like that, the exposure possibilities are top shelf and business owners everywhere are realizing the missed opportunities if they are not using TikTok to promote their brand.
Snapchat is a social media tool that supports short, temporary sharing of photos and videos. Businesses can advertise on Snapchat with traditional ads, branded ads and more, but it's demographic is 70% under the age of 34, so if your target audience is the younger generation, then you can't afford not to be using Snapchat in your marketing plan.
B2B Marketers Everywhere Rely on LinkedIn, Because It Works! It's where professional relationships are forged, careers are developed, and business is done. As a result, the platform is nearly ubiquitous as a content marketing channel for B2B marketers, and atop the social media chart.
With over 2 billion users, WhatsApp was built with the small business owner in mind. Create a catalog to showcase your products and services. Connect with your customers easily by using tools to automate, sort and quickly respond to messages. WhatsApp can also help medium and large businesses provide customer support and deliver important notifications to customers.
Not only is your audience on YouTube, but as the Internet's second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.